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- set up charges start
as low as $1,000. This style is composed simply of 'surface
graphics'; there is nothing actually 'dimensional' about
the image, though it is still created in the holographic
process. There are 3 basic reasons this type artwork is
used: first - it can be created using simple 'dot matrix'
equipment which is far less costly and more available than
actual holographic mastering equipment; second - the 'surface
type imagery' is easy to see in most any lights making it
best for packaging and other 'eye catching' uses where dimensionality
is not necessary; and third - 2D is easy to understand format
which takes very little understanding by the customer and
it is very quick to create even at very large sizes. Artwork
for 2D type holograms can be generated via standard graphics
or simple computer design by most anyone fluent in the use
of graphics programs. 2D surface graphics are best used
for transparent security, packaging, and high volume low
quality holograms. Replication of 2D surface holograms is
most forgiving allowing most any type equipment to run them,
thereby the most prevalent in commercial use.
- set up charges start as low as $2,500. This style is a
3 dimensional image created by the 'interplay' of multiple
planes of flat artwork, the dimension being caused by the
'parallax' (movement in space) between the 2 or more 'layers'
of the image. There are 3 basic reasons why this type of
artwork is employed in embossed style holography: first
- it is FAR easier to create than 3D and thereby there are
many more laboratories capable of this type work; second
- multiple images can be created on a single master, bringing
the cost way down for small multi-image production projects;
and third - the images are still relatively easy to see
even under ambient (fluorescent and shaded) lighting. Under
direction by a skilled holographic producer such as A D 2000 Inc,
artwork for 2D3D type holograms can be generated by anyone
familiar with the separation of 4 color process and also
highly proficient at the use of Vector Based artwork such
as Adobe Illustrator. Concept and execution of multi-image
masters take substantially more time than single images,
but are still far less costly than true 3D. 2D3D holograms
are best used for labels and projects where there are logos,
cartoon style imagery, and projects where the ease of visibility
in multiple lighting scenarios is important. Replication
of 2D3D is more forgiving than 3D, so it can be made 'bright'
on most equipment run by a skilled technician.
(type used for most photopolymer holograms at setup costs
starting at only $2,500) - set up charges start at around
$6,000. This is the most complicated and sophisticated for
of artwork for holography. this truly three dimensional
image is created by making a real hologram from a 3D model
the same size as the finished piece (or sometimes from SGI
computer generated imagery costing over $10,000) There are
3 basic reasons why this type of artwork is employed in
embossed style holography: first - this is the most 'real'
looking type of hologram. There are very few laboratories
the world capable creating of this type work; second - only
one image can be created on a master, but there is a lot
of 'focus' on the artwork for this image so it is generally
more realistic and exciting to view; and third - when viewed
under a good light source (halogen spotlight or direct sunlight),
these images are very exciting and can have a high degree
of depth. Artwork for true 3D type holograms is very complicated,
and includes a combination of accurate miniature sculpting
as well as flat graphics to match; and, artwork for 3D must
be created under the direct guidelines of a highly skilled
holographic professional if it is be attractive. 3D holograms
are best used promotional products, book and magazine jackets,
high security labels and other projects where there is value
added through a high degree of realism. Replication of 3D
is the most difficult, and the equipment and personnel capable
of reproducing bright 3D embossed holograms are limited.
Truly 3D images, created by A D 2000 Inc., are the 'most
realistic' type of holograms available. |
