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Holography is
the Nobel award-winning science of recording the light waves
emitted from a laser as they are reflected off of an object.
The recorded image is called a hologram (coming from Greek
words meaning 'whole image' or 'entire recording'). When
re-illuminated and viewed under ordinary light, the hologram
presents a true three dimensional recreation of the original
object. For the observer, the perception of depth is virtually
indistinguishable from reality.
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Although they can be, they are usually. Most double-image
pictures are created using 'lenticular' optic technology,
not holography. Lenticular images have a ridged plastic
surface and as a result are relatively thick. A D 2000 Inc.
can help you with your lenticular needs, though in most
instances we will refer lenticular work to other industry
colleagues. If custom holography is within your budget,
and you are interested in combining 2D-3D holography and
two channel imagery, we can likely accommodate your needs.
E-mail your specific requirements and we will respond with
the details.
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Unfortunately,
for both HoloBank Stock Image and most fully custom holograms,
the answer is no. Holograms maintain an exact one-to-one
ratio with the artwork used to create them. Our holograms
can, however, be cropped down to smaller sizes-as long as
the subject matter lends itself to eliminating a portion
of the image. If you are not sure how a particular image
will appear when cropped to suit a specific product, please
ask your sales representative for assistance.
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Security holograms are used to prevent counterfeiting,
or to otherwise authenticate the products to which they
are affixed. Holograms are noteworthy in this regard, since
they are both costly to produce and extremely difficult
to duplicate. Further, the addition of covert security devices,
sequential numbering, tamper evident adhesives and other
security features make a well-produced security hologram
virtually impossible to duplicate without by anyone other
than its creator. The most commonly recognized form of security
holograms can be found on Master Card and Visa credit cards.
Besides the wide
range of products listed on our HoloBank
website, holograms are frequently used as embellishments
on printed media such as magazine covers, paperback books,
brochures, direct mail pieces, and pocket folders. Other
interesting options include CD covers, school yearbooks,
and product packaging. Some interesting examples and case
studies can be viewed from our list
of clients.
Though there are no absolute minimum volumes for custom
holography, the rule of thumb is that projects whose hologram
budget is under $5,000 are more cost effective if stock
image holograms are used (see HoloBank).
For security,
advertising, promotion and packaging holograms are almost
exclusively the photopolymer
or embossed type. Embossed holograms are the silvery,
rainbow colored images found on Visa and Master Card, where
photopolymer type have a green/gold hue and are most commonly
associated with swim goggles and cell phone screen protectors.
While more visually exciting, photopolymer holograms are
more expensive and less versatile (in application) than
embossed type holograms of the same size.
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Most embossed
holograms are created as a "rainbow," so that
each holographic element in an image will shift through
the entire visible spectrum as the image is moved. Using
the latest technology, we now have the ability to color
tune holograms. Under ideal viewing conditions and at one
particular angle, a color tuned hologram will closely replay
the colors in the original scene (check out the Shakespeare,
Blooming
Rose, and Flowers
stock images under the 'original
line' of our HoloBank
site, but remember to order samples as the website pics
are NOTHING like the real holograms!).
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®
HoloBank
is the world's largest selection of stock image holograms
developed specifically for advertising and promotional use.
HoloBank delivers its holograms on a wide-array of high
quality promotional products, and offers product customization
through the incorporation of logos, ad copy, slogans or
line art. HoloBank Stock Image holograms have all the impact
of fully custom holography, without the high set-up costs
and lengthy turn-around times. All HoloBank holograms and
most of our products are made entirely in the USA. |
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