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When
Price-Waterhouse-Cooper (PWC) needed a truly innovative
cutting edge award, they turned to A D 2000 Inc. The hologram
image we created for them is a complex combination of a
true three-dimensional model and multiple planes of flat
graphics combined into a two-channel photopolymer type hologram.
Mounted on a custom built acrylic sculpted bases and self
illuminating with a built in light source, this piece was
bestowed to 15 project teams worldwide together with cash
gifts of up to one-hundred thousand dollars.
In PWC’s words, “One of our core values is innovation
– developing creative solutions and then translating
them into action. To encourage innovation and extract the
maximum advantage from our intellectual assets, we launched
our Innovation Awards Program. Nearly 700 nominations from
more than 40 countries, representing more than 4,000 people,
flooded in to our first awards, demonstrating that the spirit
of innovation is everywhere in our firm. These awards stand
as proof of our commitment to encouraging and recognizing
innovative excellence.”
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