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A D 2000 Inc.'s
first custom hologram, this image was produced in 1987 for
CIBA / Geigy Pharmaceuticals. A D 2000 Inc.
pioneered the manufacture of mass production hologram magnets
for this 100,000+ piece promotion of the drug Slow-K. As
previous hologram magnets had only been created in small
quantities by hand lamination, an entire new production
method needed to be created. A D 2000 Inc.
worked closely with Mike Vulcano (now of Holographic Finishing
Inc.) to modify existing presses in order to create a roll-on
application of hot foil to PVC, then re-register print to
the surface and die cut in-line. The finished magnets were
then blister packed to direct mail cards for a highly successful
campaign.
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