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A division of
Ingersoll-Rand, Torrington Company sought a graphic impact
element to celebrate the launch of their first interactive
catalog on CD Rom. The Torrington Dragon logo was specially
modeled to an exquisite form, which is visually intriguing
yet corporate and classy. The image was so effective that
Torrington decided to use it on a host of other products
including literature pocket folders and promotional stickers.
The success of this image prompted numerous re-orders over
subsequent years, and the package was won a number of design
awards. A D 2000 Inc.’s team handled this project
from design through application.
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